Louise Reynolds, Property Venture, busy working mum

I started my company Property Venture with a view to striking a positive work, family-life balance, as well as pursuing a passion in property. I had done all the city-commuting bit, doing a demanding job and still trying to have a family life, but cracks were starting to appear.

So Property Venture® was born, to make an ethical mark in the overseas property scene, operating a low overhead business model and allowing for home life. So,am I achieving it?

Well a typical, recent, Monday looks like this…

My alarm goes off at 6.40 a.m. but my alarm clock knows that there is a big difference between it going off and me getting up!  But, I am in action at 7.20 a.m. corralling, cajoling, chuntering and just generally getting the kids ready for school.

By the time I have dropped off at their schools at 8.25 a.m. and 8.35 a.m. respectively, I can be at my office desk at 8.45 a.m.  My low overhead business model means that my work is close to the childrens’ schools.

I check e-mails first thing to see if anything urgent needs to be dealt with and my Twitter Direct Messages, through my Hootsuite panel, as well as a whistle-stop at my Facebook Property Venture Company Page. When I first started using social media for business I was scared stiff about how much of my time it would sap away from doing productive, “hard-nosed”, work.  Now it has become part of my weekly routine and by using all the support tools, management suites and pre-saved tabs on my internet browser Firefox ( I find it more robust than Internet Explorer), I believe it has helped me become a more prolific and efficient business communicator.  This and property-forum posting have helped build the business profile on the property scene. I now have a following of over 1200 on Twitter (I like to think it’s because I have something valuable to say about property and investing, but it may be some people have nothing better to do…), and on LinkedIn and Facebook I have over 500 valuable connections respectively.

I try to limit my time on this so I can start with meaty projects.  It’s that time of month again…(no not that one…) when I send out my e-newsletter to my database.  I make sure I have all my Property Blogs and Press Room posts up to date (my latest mention has been in A Place in the Sun for my Turkish tips), as I feature them all in my newsletters. This mailing can be quick, or really time-consuming, depending on technology.  I use 1shoppingcart to manage my database and if I don’t work in the mornings, it chugs along more slowly when the USA wakes up in the afternoon.  Still, I console myself that last month’s newsletter got a promising 19% open rate, so there must be interest in all my latest tips on overseas property buying.

I manage to grab time to follow up on a Spanish property enquiry and have a conversation with the Spanish Lawyer I am working with to help people who have paid a deposit on an off-plan property, but have not got a finished property to show for it. This has hit a nerve for many, who have had a frustrating time dealing with this from afar.

I don’t usually take a lunch break, which is part of my way of extending my working day.  This is even better if the children have after-school clubs, so I don’t have to pick up until 4.15 p.m. I then get home and do a bit more work, although this isn’t a great way of making sure the children do their homework properly.  I have often found myself feeling guilty at Parents’ evening for not doing better at this!  Anyway, it seems a small price to pay for that ever-seemingly-elusive, work life balance.

Louise Reynolds is the Director at Property Venture® and would love to connect with other Business Ladies either through Twitter, Facebook, or LinkedIn

Property Venture® has been featured or mentioned in: The Sunday Times, The Times Online, Daily Mail, Mail on Sunday, Independent on Sunday, Homes Magazine, HSBC Liquid Magazine, Easyjet Magazine, London Homes & Property, A Place in the Sun

If you would like to write about a day in your life and how you manage your own work/life balance, please get in touch with sue@thecoachingzone.co.uk.

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