Brand You - be a winner

When you go to the supermarket do you always buy the same items or do you vary your selection?  Are there brands that you trust and you never stray to another?  Ketchup, baked beans, tea, coffee you know the ones you like and you always choose them.  Or maybe shampoo or cosmetics perhaps you’ve got your favourites there too.

So how would you feel if one day your favourite brand of tea changed their packaging to a rather tatty, unclear, badly presented design?  Would you still feel the same about it?  Would you still buy it?

What about a brand of car, would you still stick with the same brand if it didn’t keep up with the times or used the most up to date technology?  Would you still stay valiantly with the same brand of clothes if they didn’t change with the times and with fashion? I don’t think you would.

Whether you’re looking for new clients, for a new job or a promotion.  You are a brand.  How you appear to others, the quality of work you deliver, your appearance, your behaviour, they all count to make up Brand You.  Back in 1997, Tom Peters wrote a lengthy and insightful article entitled ‘The Brand Called You’.  I read it long ago and having reread it now I am pleased to see that it still stands the test of time.  In fact in today’s economy it’s even more vital to follow the Tom’s principles.

Start looking for ways to set yourself above your competition.  Accept new challenges, attend trainings, read more, develop your interpersonal skills, dress the part.  Ask yourself why do you do what you do, is it useful doing what you do?  Does it serve your long term goals and aspirations.  You may have to work hard at it, but by being the best you can be, you will put yourself ahead of your competition.  And in the long term this will pay off and you will put yourself in the path of success.

A word of warning.  One thing that has changed since 1997 is social media, we can all be tracked more easily. So next time you think to put that cavalier comment on Facebook, or fire off that inflammatory tweet.  Ask yourself, does this serve brand you?

25 years old and still the best self-help book out there

Yesterday’s Daily Mail carried an article in which I discovered that my favourite self-help book was 25 years old.  Feel the Fear and Do It Anyway written by Susan Jeffers has been going strong for 25 years – wow!  That’s amazing!  I am sad to say I only discovered it five years ago when I was studying for my life coaching accreditation.  But, boy did it have an impact on me!  It made me think very differently.

This powerful little 200-odd page book will give you the power to choose, the power to recognise the control you have over your responses to absolutely everything  I recommend it to many of my friends and my clients, both male and female.   The results have been astounding, used in conjunction with a programme of coaching it’s been remarkable.  The message is simple.  To use an over-used phrase ‘it does what it says on the tin’ and that’s a fact.

Below is an extract from Susan Jeffers’ website which sums up perfectly what the book is all about.

The Five Truths About Fear

FEAR TRUTH #1
The fear will never go away as long as you continue to grow!

Every time you take a step into the unknown, you experience fear. There is no point in saying, “When I am no longer afraid, then I will do it.” You’ll be waiting for a long time. The fear is part of the package.

FEAR TRUTH #2
The only way to get rid of the fear of doing something is to go out and…do it!

When you do it often enough, you will no longer be afraid in that particular situation. You will have faced the unknown and you will have handled it. Then new challenges await you, which certainly add to the excitement in living.

FEAR TRUTH #3
The only way to feel better about yourself is to go out and…do it!

With each little step you take into unknown territory, a pattern of strength develops. You begin feeling stronger and stronger and stronger.

FEAR TRUTH #4
Not only are you afraid when facing the unknown, so is everyone else!

This should be a relief. You are not the only one out there feeling fear. Everyone feels fear when taking a step into the unknown. Yes, all those people who have succeeded in doing what they have wanted to do in life have felt the fear – and did it anyway. So can you!

FEAR TRUTH #5
Pushing through fear is less frightening than living with the bigger underlying fear that comes from a feeling of helplessness!

This is the one truth that some people have difficulty understanding. When you push through the fear, you will feel such a sense of relief as your feeling of helplessness subsides. You will wonder why you did not take action sooner. You will become more and more aware that you can truly handle anything that life hands you.

These five truths about fear have been adapted from Feel the Fear and Do It Anyway® and its sequel, Feel the Fear and Beyond.

Once you realise you have a choice, you will have the power.  You will be able to feel the fear and do it anyway in any situation!

If you want to change something in your life, ‘Feel The Fear And Do It Anyway’ is phenomenal.  Have a look on your book shelves see if you have a copy that’s been lurking there for years and if you do re-read it.  If you read it two years ago, read it again, make it a yearly task.  Or buy your copy now!

How has ‘Feel The Fear And Do It Anyway’ helped you in your life?  Share your stories in the comment section here.

Find a way of developing resilience

How many times do you have to hear ‘no’ before you give up?  Do you get a knock-back, someone says ‘no’ and that’s it, it’s over.

1.  You apply for a job, you have all the skills, they say no, you give up.

2.  You ask for a promotion, you are the perfect candidate, they say no, you give up.

3.  You set up a business, you have a great product, you ask for sales, they say no, you give up.

Recognise yourself in any of these patterns?

Remember when you were small and you wanted something.  You asked for it.  And you didn’t get it.  You asked for it again. You still didn’t get it.  So you asked in a different way.  Still no joy.  So you asked someone else. Maybe that worked.  If it didn’t, you found another way and kept on trying.

What is resilience?

If you look at the strategies of successful people, you will find they have developed a method of becoming so resilient, they won’t stop until they reach their goal.  They keep trying, time after time.  Some will even tell you that they like hearing the “no’s” because it means they’re closer to that highly-prized “yes!”

My top resilience tips:

1. Define your goal, be clear on what you want.
2. Be creative, think of many different ways you can reach your goal.
3. Ask for help, others may be able to provide you exactly what you need to get a step closer.
4. Stop taking everything personally, just because you didn’t get it this time doesn’t mean you are a bad person or your product is no good.
5. Take a tip from former US President Bill Clinton who said “If you voluntarily quit in the face of adversity, you’ll wonder about it for the rest of your life.”

Career change? Thought you were comfortable? Picture courtesy of www.tvftdo.com

A client of mine has been working on making changes to her career for a while now. During this time she has managed to alter the conditions of her current job and she has improved relationships and communication with her colleagues. She has a better work/life balance, clearly, she feels better about herself overall.

All the while we have worked I can hear that deep down she really wishes to change direction or change jobs and start something new. I have tried to push and encourage her to make the move yet each time she pushes back or is opting out of a decision.   Also, family circumstances and events have occurred that have diverted her focus. The important thing is she does what is right for her.  She has got to the point now where she is completely fed up with herself for not making a change and is prepared to do something. It’s a kind of tipping point.

In a coaching session last week, she realised that whilst her perception of her current job is she’s staying put because it’s comfortable, she’s actually really very uncomfortable.   Also, that she’s putting a huge amount of effort and energy into making it OK and trying to make it comfortable. In fact she’s putting so much effort into making it comfortable it could be easier to just go for it and find something new.  The comfort zone she believes she has is uncomfortable.

Even when we got to this point she was still talking herself out if it, her mind was rushing ahead; ‘What if this?’, ‘What if that?’ ‘What happens when I get to this stage?’ I reassured her that if she takes a step by step approach, she can deal with these challenges if they happen and this will make the transition easier.

Now I am not going to push her to move into something new until she is ready, the decision has to be hers, however the realisation has hit home.  Last week’s session was a big breakthrough.

Like the picture?  See more at www.theviewfromthedartmouthoffice.com

It’s back to school time!  I remember it well; the sweet heavy smell of Autumn in the air, the shiny new Clarks shoes (how I hated them!), the three sizes too big blazer and the disillusioned feeling of wishing the holidays could go on forever.  It’s a familiar feeling as September begins.

It’s time to get refocused.  If you’re running a business, it’s a very important time to make these last four months of 2011 count.  What needs to happen?  It’s highly likely that your answer will be along the lines of make more sales, get more clients and earn more money.  With the tough financial situation continuing, if you are struggling to make sales or convert sales leads into customers  it’s time to get focused and hone those sales skills.

I have recently interviewed sales expert Dylis Guyan, of www.IncreaseYourSalesIn30Days.com Dylis is a power-house of sales and an expert in her field.  In the interview she shares her top tips on getting focused and making more sales.

This exclusive free interview is packed with valuable information and Dylis gives a step by step guide on how to stop struggling to make sales and instead hit your sales targets.   So ask yourself the following questions.

Are you struggling…..

• To deal with the “Financial Crisis” and the impact it is having on your sales?
• To find the type of customers you want to see you?
• To convince your customers that your product/service is the best?
• To hit your Sales Target.
• Do you have a team or teams struggling to meet Sales Targets

Register below to receive your free copy (I am giving the first 50 copies away for free, after that I will be charging for this)

 

First Name:

Last Name:

Email:

We respect your email privacy

Email Marketing by AWeber

 

Love this video, very thought provoking.

Louise Reynolds, Property Venture, busy working mum

I started my company Property Venture with a view to striking a positive work, family-life balance, as well as pursuing a passion in property. I had done all the city-commuting bit, doing a demanding job and still trying to have a family life, but cracks were starting to appear.

So Property Venture® was born, to make an ethical mark in the overseas property scene, operating a low overhead business model and allowing for home life. So,am I achieving it?

Well a typical, recent, Monday looks like this…

My alarm goes off at 6.40 a.m. but my alarm clock knows that there is a big difference between it going off and me getting up!  But, I am in action at 7.20 a.m. corralling, cajoling, chuntering and just generally getting the kids ready for school.

By the time I have dropped off at their schools at 8.25 a.m. and 8.35 a.m. respectively, I can be at my office desk at 8.45 a.m.  My low overhead business model means that my work is close to the childrens’ schools.

I check e-mails first thing to see if anything urgent needs to be dealt with and my Twitter Direct Messages, through my Hootsuite panel, as well as a whistle-stop at my Facebook Property Venture Company Page. When I first started using social media for business I was scared stiff about how much of my time it would sap away from doing productive, “hard-nosed”, work.  Now it has become part of my weekly routine and by using all the support tools, management suites and pre-saved tabs on my internet browser Firefox ( I find it more robust than Internet Explorer), I believe it has helped me become a more prolific and efficient business communicator.  This and property-forum posting have helped build the business profile on the property scene. I now have a following of over 1200 on Twitter (I like to think it’s because I have something valuable to say about property and investing, but it may be some people have nothing better to do…), and on LinkedIn and Facebook I have over 500 valuable connections respectively.

I try to limit my time on this so I can start with meaty projects.  It’s that time of month again…(no not that one…) when I send out my e-newsletter to my database.  I make sure I have all my Property Blogs and Press Room posts up to date (my latest mention has been in A Place in the Sun for my Turkish tips), as I feature them all in my newsletters. This mailing can be quick, or really time-consuming, depending on technology.  I use 1shoppingcart to manage my database and if I don’t work in the mornings, it chugs along more slowly when the USA wakes up in the afternoon.  Still, I console myself that last month’s newsletter got a promising 19% open rate, so there must be interest in all my latest tips on overseas property buying.

I manage to grab time to follow up on a Spanish property enquiry and have a conversation with the Spanish Lawyer I am working with to help people who have paid a deposit on an off-plan property, but have not got a finished property to show for it. This has hit a nerve for many, who have had a frustrating time dealing with this from afar.

I don’t usually take a lunch break, which is part of my way of extending my working day.  This is even better if the children have after-school clubs, so I don’t have to pick up until 4.15 p.m. I then get home and do a bit more work, although this isn’t a great way of making sure the children do their homework properly.  I have often found myself feeling guilty at Parents’ evening for not doing better at this!  Anyway, it seems a small price to pay for that ever-seemingly-elusive, work life balance.

Louise Reynolds is the Director at Property Venture® and would love to connect with other Business Ladies either through Twitter, Facebook, or LinkedIn

Property Venture® has been featured or mentioned in: The Sunday Times, The Times Online, Daily Mail, Mail on Sunday, Independent on Sunday, Homes Magazine, HSBC Liquid Magazine, Easyjet Magazine, London Homes & Property, A Place in the Sun

If you would like to write about a day in your life and how you manage your own work/life balance, please get in touch with sue@thecoachingzone.co.uk.

LK Bennett website

I am loving LK Bennett’s latest advertising campaign with it’s clever strapline ‘Life is the occasion’.  How often do you keep your best clothes, best attitude, or dare I say, best behaviour for special occasions only? 

Life IS the occasion.

A new leaf? Picture courtesy of www.tvftdo.com

Having seen all the recent activity on my blog, one of my lovely clients asked if she could submit a blog giving an account of her personal coaching journey.  I know she has come such a long way and got a great deal from her coaching.  She has done this with focus and very impressive determination.  I am flattered by what she says and I am delighted she wants to share her story.

“I started my coaching with Sue in April 2008.  Initially, I was seeking help with my work life balance.  Once I began my sessions I could see how closely connected all areas of life are and how it’s hard therefore to discuss them independently – hence the title “Life Coaching”!

Life coaching with Sue has made a real difference to me. I have been able to look at my responses and  reactions to situations and take greater responsibility for my actions and decisions. This has enabled me to feel calmer and more in control of my life.  Coaching is powerful because through careful questioning it leads to finding solutions from within yourself.  Coaching is all about finding clarity and moving forward.

Sue has walked alongside me through a range of issues –  from time management, issues at work to more personal issues of communication within relationships and even enabling me to face a real fear and anxiety about driving.

Throughout, Sue has challenged and supported me.  It has been an incredible journey (quite literally with the driving!). I have learnt alot about myself and made valuable life changes.  Life Coaching is a real personal investment..  I have learnt the importance of making and taking time to look at my life.  It is not indulgent, it is a necessity if we wish to give and be our best not only to ourselves, but to those we live and work with.

Of course, the real success lies in finding and working with the right coach. I count myself very fortunate to have met Sue and to have had the opportunity to work with her. Sue offers more than just the ability and skills needed to be a coach.  Sue is compassionate and has a real commitment to her role as well as great intuition.    I met Sue at a time when I really needed help and guidance.  I can really see the difference between how I handled things before coaching and now.  With Sue I have found clarity, contentment and a feeling that whatever happens I “can handle it”.

This is priceless.  Life Coaching with Sue is a present to myself – and what a gift it is.”

Find out more about how life coaching can help you.
Free your mind – Live your life, free email coaching programme

Kathy Lawrence, no time for swanning around

As a freelance copywriter I’ve been helping businesses get their marketing words right for the last 25 years. I did that juggling thing with work and children and came through unscathed.

Then disaster struck. Just as my two major clients walked away from their businesses, my parents became ill – father with heart problems, mother with dementia. As I couldn’t manage supporting parents and building up the business again, work went on hold. Now I’m starting to make progress with the business, but life is refusing to get out of the way …

So this was Tuesday.

5.58am How did I manage that? Wake up two minutes before alarm. No noise from slumbering husband.

6.45 Pick up 20-year-old son and his girlfriend from their rented flat a couple of miles away to drive them to Ashford Hospital. Son is popping in for the day for a quick gallbladder removal.

7.30 Plans nixed already. No one allowed to stay with son, so girlfriend and I depart. So busy deciding how to play the day, we forget to say goodbye to son. Guilt plus anxiety set in for the next few hours.

8.30 Bummer. The only exercise I have ever really enjoyed has been cancelled. No Zumba now till Thursday evening. Why is Zumba the exception to the rule? Because it kids you into thinking you’re dancing, not having a cardiac workout.

To work instead. Or at least some social media marketing. There are so many ways of getting your name known, it’s hard to find the time when you’re a one-person business. So I’m focusing on Twitter, aiming to make several helpful posts about writing for marketing every day, and then one or two that add a bit of personality.

11.30 Proper paying work. Excellent! Conference call with a really great client to discuss the next issue of his newsletter. Love the clients who understand how marketing and copywriting are complementary, and actually ask for my advice on communicating with their customers. Client has already pulled two articles that were a bit too close to selling, when what he wants to do is build relationships with his customers by sharing knowledge.

12.30 Return from a quick walk to Waitrose to long phone messages from my most gloomy uncle about my father. At 89, dad is in hospital again having his pacemaker upgraded and other running repairs, and uncle is more Eeyore-like than usual.

12.31 Quick turn around my cherished vegetable plot to mull over my response. Return to find another message from another uncle. Goodness, my dad must really be sharing the pain today.

13.00 Yes he is. Dad calls to tell me his woes. Bite the bullet and offer to have him here until he’s strong enough to go home. My dad is a great person who’s helped many people over the years, and I have no problem with supporting him in return. But, he’s high maintenance nowadays, and he’ll be taking the spare room that’s supposed to be my decorative painting workroom. So less time to focus on work, and no space to paint. Yes, this is a whinge. I’ll get over it.

14.00 Worried about lack of news on the son front but enjoying working on the newsletter. When you’re writing a friendly but informative piece you can really let the words flow.

17.00 Message that son is ready to leave. Sub-text seems to be he’s climbing the walls and needs out. Can’t contact his girlfriend so head off into rush hour traffic alone, leaving dinner half-prepared.

18.00 Son is tired, thirsty, hungry and fractious. Totally out of character he starts an argument with the nurse about what he can and can’t eat when he gets out.

19.30 Call from older living-at-home son. What are we doing about dinner? Get home just as he is heading off to fish and chip shop for a large portion of cholesterol all round. Yum.

20.00 Not much achieved on the work front today. So it’s now time to start thinking about my presentation at the networking lunch tomorrow.

And about what to do with non-paying customers.

And a few more phone calls from concerned relatives about son and father.

And how to deal with stress without Zumba or alcohol (in case of emergency runs to A&E).

And so to bed.

Still on the list:

• Follow up on ongoing work projects
• Do some real marketing
• Water the garden
• Update the decorative painting blog
• Any housework – although the dishwasher’s been done
• Take decent exercise
• Find out if my friends are still in the country

• You can find out more about the Wrightwell copywriting business at www.wrightwell.com
• If you’d like tips on writing for business, try my blog at http://wrightwell.blogspot.com/ and follow me on Twitter at www.twitter.com/wrightwell
• For something completely different, my desperately in need of updating painting blog is at http://artforapurpose.blogspot.com/
• Oh, and you can contact me directly at kathy@wrightwell.com about writing, painting, gardening, aged parents, dementia etc etc