Brand You - be a winner

When you go to the supermarket do you always buy the same items or do you vary your selection?  Are there brands that you trust and you never stray to another?  Ketchup, baked beans, tea, coffee you know the ones you like and you always choose them.  Or maybe shampoo or cosmetics perhaps you’ve got your favourites there too.

So how would you feel if one day your favourite brand of tea changed their packaging to a rather tatty, unclear, badly presented design?  Would you still feel the same about it?  Would you still buy it?

What about a brand of car, would you still stick with the same brand if it didn’t keep up with the times or used the most up to date technology?  Would you still stay valiantly with the same brand of clothes if they didn’t change with the times and with fashion? I don’t think you would.

Whether you’re looking for new clients, for a new job or a promotion.  You are a brand.  How you appear to others, the quality of work you deliver, your appearance, your behaviour, they all count to make up Brand You.  Back in 1997, Tom Peters wrote a lengthy and insightful article entitled ‘The Brand Called You’.  I read it long ago and having reread it now I am pleased to see that it still stands the test of time.  In fact in today’s economy it’s even more vital to follow the Tom’s principles.

Start looking for ways to set yourself above your competition.  Accept new challenges, attend trainings, read more, develop your interpersonal skills, dress the part.  Ask yourself why do you do what you do, is it useful doing what you do?  Does it serve your long term goals and aspirations.  You may have to work hard at it, but by being the best you can be, you will put yourself ahead of your competition.  And in the long term this will pay off and you will put yourself in the path of success.

A word of warning.  One thing that has changed since 1997 is social media, we can all be tracked more easily. So next time you think to put that cavalier comment on Facebook, or fire off that inflammatory tweet.  Ask yourself, does this serve brand you?

Sue Bown

Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

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25 years old and still the best self-help book out there

Yesterday’s Daily Mail carried an article in which I discovered that my favourite self-help book was 25 years old.  Feel the Fear and Do It Anyway written by Susan Jeffers has been going strong for 25 years – wow!  That’s amazing!  I am sad to say I only discovered it five years ago when I was studying for my life coaching accreditation.  But, boy did it have an impact on me!  It made me think very differently.

This powerful little 200-odd page book will give you the power to choose, the power to recognise the control you have over your responses to absolutely everything  I recommend it to many of my friends and my clients, both male and female.   The results have been astounding, used in conjunction with a programme of coaching it’s been remarkable.  The message is simple.  To use an over-used phrase ‘it does what it says on the tin’ and that’s a fact.

Below is an extract from Susan Jeffers’ website which sums up perfectly what the book is all about.

The Five Truths About Fear

FEAR TRUTH #1
The fear will never go away as long as you continue to grow!

Every time you take a step into the unknown, you experience fear. There is no point in saying, “When I am no longer afraid, then I will do it.” You’ll be waiting for a long time. The fear is part of the package.

FEAR TRUTH #2
The only way to get rid of the fear of doing something is to go out and…do it!

When you do it often enough, you will no longer be afraid in that particular situation. You will have faced the unknown and you will have handled it. Then new challenges await you, which certainly add to the excitement in living.

FEAR TRUTH #3
The only way to feel better about yourself is to go out and…do it!

With each little step you take into unknown territory, a pattern of strength develops. You begin feeling stronger and stronger and stronger.

FEAR TRUTH #4
Not only are you afraid when facing the unknown, so is everyone else!

This should be a relief. You are not the only one out there feeling fear. Everyone feels fear when taking a step into the unknown. Yes, all those people who have succeeded in doing what they have wanted to do in life have felt the fear – and did it anyway. So can you!

FEAR TRUTH #5
Pushing through fear is less frightening than living with the bigger underlying fear that comes from a feeling of helplessness!

This is the one truth that some people have difficulty understanding. When you push through the fear, you will feel such a sense of relief as your feeling of helplessness subsides. You will wonder why you did not take action sooner. You will become more and more aware that you can truly handle anything that life hands you.

These five truths about fear have been adapted from Feel the Fear and Do It Anyway® and its sequel, Feel the Fear and Beyond.

Once you realise you have a choice, you will have the power.  You will be able to feel the fear and do it anyway in any situation!

If you want to change something in your life, ‘Feel The Fear And Do It Anyway’ is phenomenal.  Have a look on your book shelves see if you have a copy that’s been lurking there for years and if you do re-read it.  If you read it two years ago, read it again, make it a yearly task.  Or buy your copy now!

How has ‘Feel The Fear And Do It Anyway’ helped you in your life?  Share your stories in the comment section here.

Sue Bown

Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

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Career change? Thought you were comfortable? Picture courtesy of www.tvftdo.com

A client of mine has been working on making changes to her career for a while now. During this time she has managed to alter the conditions of her current job and she has improved relationships and communication with her colleagues. She has a better work/life balance, clearly, she feels better about herself overall.

All the while we have worked I can hear that deep down she really wishes to change direction or change jobs and start something new. I have tried to push and encourage her to make the move yet each time she pushes back or is opting out of a decision.   Also, family circumstances and events have occurred that have diverted her focus. The important thing is she does what is right for her.  She has got to the point now where she is completely fed up with herself for not making a change and is prepared to do something. It’s a kind of tipping point.

In a coaching session last week, she realised that whilst her perception of her current job is she’s staying put because it’s comfortable, she’s actually really very uncomfortable.   Also, that she’s putting a huge amount of effort and energy into making it OK and trying to make it comfortable. In fact she’s putting so much effort into making it comfortable it could be easier to just go for it and find something new.  The comfort zone she believes she has is uncomfortable.

Even when we got to this point she was still talking herself out if it, her mind was rushing ahead; ‘What if this?’, ‘What if that?’ ‘What happens when I get to this stage?’ I reassured her that if she takes a step by step approach, she can deal with these challenges if they happen and this will make the transition easier.

Now I am not going to push her to move into something new until she is ready, the decision has to be hers, however the realisation has hit home.  Last week’s session was a big breakthrough.

Like the picture?  See more at www.theviewfromthedartmouthoffice.com

Sue Bown

Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

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Love this video, very thought provoking.

Sue Bown

Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

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LK Bennett website

I am loving LK Bennett’s latest advertising campaign with it’s clever strapline ‘Life is the occasion’.  How often do you keep your best clothes, best attitude, or dare I say, best behaviour for special occasions only? 

Life IS the occasion.

Sue Bown

Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

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A new leaf? Picture courtesy of www.tvftdo.com

Having seen all the recent activity on my blog, one of my lovely clients asked if she could submit a blog giving an account of her personal coaching journey.  I know she has come such a long way and got a great deal from her coaching.  She has done this with focus and very impressive determination.  I am flattered by what she says and I am delighted she wants to share her story.

“I started my coaching with Sue in April 2008.  Initially, I was seeking help with my work life balance.  Once I began my sessions I could see how closely connected all areas of life are and how it’s hard therefore to discuss them independently – hence the title “Life Coaching”!

Life coaching with Sue has made a real difference to me. I have been able to look at my responses and  reactions to situations and take greater responsibility for my actions and decisions. This has enabled me to feel calmer and more in control of my life.  Coaching is powerful because through careful questioning it leads to finding solutions from within yourself.  Coaching is all about finding clarity and moving forward.

Sue has walked alongside me through a range of issues –  from time management, issues at work to more personal issues of communication within relationships and even enabling me to face a real fear and anxiety about driving.

Throughout, Sue has challenged and supported me.  It has been an incredible journey (quite literally with the driving!). I have learnt alot about myself and made valuable life changes.  Life Coaching is a real personal investment..  I have learnt the importance of making and taking time to look at my life.  It is not indulgent, it is a necessity if we wish to give and be our best not only to ourselves, but to those we live and work with.

Of course, the real success lies in finding and working with the right coach. I count myself very fortunate to have met Sue and to have had the opportunity to work with her. Sue offers more than just the ability and skills needed to be a coach.  Sue is compassionate and has a real commitment to her role as well as great intuition.    I met Sue at a time when I really needed help and guidance.  I can really see the difference between how I handled things before coaching and now.  With Sue I have found clarity, contentment and a feeling that whatever happens I “can handle it”.

This is priceless.  Life Coaching with Sue is a present to myself – and what a gift it is.”

Find out more about how life coaching can help you.
Free your mind – Live your life, free email coaching programme

Sue Bown

Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

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Today’s challenge is to write a weekly round-up and so here it is:

How Changing Your View Can Reinvent Your Life
Inspired by my friends who have moved from London to Dartmouth and have changed their lives in the process, I also wanted to showcase their amazing photos taken from their office window and garden.  If you’ve already read this, take time to revisit and read Carole’s equally inspiring new comments. 

A Sure Fire Tip To Stop Procrastinating
I have to confess the idea for this blog was bourne out of my own procrastination.  Part of the 30 Day Blog Challenge is to become familiar with your key phrases.  I started to do this and the perfectionist in me got stuck by wondering if I was doing it correctly.  In the end I just got on with it!  And wow, did it get a good reaction, I found many like-minded souls who were eager to try out my ‘sure fire tip’

A Day In The Life
All about me and my typical working day.  Not something I would have written before ‘getting into’ this blogging lark.

Sarah Martin – Aiming High and Far
My top story! Thanks for all the mentions on Facebook and Twitter.  I am truly inspired by what Sarah is doing and I know many of you are too.  Don’t forget to watch out for her on telly on Sunday as she takes part in the London Marathon, her third of three marathons in three weeks charity challenge.  I wonder what she will be doing next weekend?

How do I identify my target market?
A touch of marketing. I work with many of my clients on improving marketing strategy,  this blog highlighted a step by step process to follow.

That was my week, it’s been busy.  Thanks to everyone who has commented and given words of encouragement, it’s much appreciated.

Coming up next week, a guest blogger, a song and, fingers crossed, my first guest blogging gig!

Have a wonderful weekend.

Sue

Sue Bown

Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

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More time needed

What if you could add a couple of hours to each day, would you do it?  Would you get everything done?  In the words of Louis Armstrong  ’We have all the time in the world’ or do we?  Do you frequently find that you run out of time?  Our busy world is filled with people rushing everywhere, to get the train, to pick up the children, to get some emails sent, to get to a meeting, the list goes on.  Where does time go?  I think time is such a valuable commodity it could even be sold on the stock market,  Just imagine if that was possible?  If you did buy more time what would you do with it?  Would you spend more time at work?  Would you spend more time with your family?

Here are my top tips for finding more time in your day.

1. Plan your day.  Decide what you want to do, decide what you want to achieve in a day.  Write down your goal for the day

2. Make a list. Write it down the night before and leave it on your desk or your worktop ready for you the next day.  When the next day comes stick to it.

3. Be firm.  Give others warning that you are sticking to your time frames and if someone wants to have some of your time then schedule it in advance.  Be firm with yourself too, don’t let distractions take you away from your plan.

4. Focus on the big things,  Remember you chose what you focus on and if you focus on the small things then they will get done.  So focus firmly on the big things and they will get done instead.  Stay with your main aims for each day.

5. Delegate.  If there are some things that you either hate doing or you could easily delegate then do it.  You’ll find by delegating it will free up your time to focus on the big things.

6. Celebrate.  Decide what treat you are going to have when your plan is accomplished.  Maybe give youself some ‘Me time’ at relevant points in the day.

Enjoy your time, it’s the only time you have.  Remember John Lennon’s famous quote:

 ’Life is what happens when you’re busy making other plans’.

Sue Bown

Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

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A recent Harvard University study has shown that most people spend 46.9% of their waking hours in a state of distraction. The study found that people were thinking of anything other than what was happening around them for nearly half their time awake.  How disturbing is this?

The more I thought about this statement, the more it bothered me.  And one reason it bothered me is that I can relate to that feeling.  We live in a world of fast-moving wonderful technology.  We are used to instant gratification, we want instant answers.  Everything is now, now, now!  I attended an excellent conference today on Personal Development and Engaging Employees in the workplace.  It was fascinating stuff!  What I noticed was how at coffee and lunck break many delegates were huddled into every available corner of the conference centre hurridly speaking into their mobles.  Those who weren’t on their mobiles were looking at their Blackberrys and iPhones for emails.

So how do we address this and live our lives in the moment to enjoy and appreciate every minute.  It is of course a nirvana that many of us aspire to, yet not many of us (as the study shows) achieve.

Some tips:
1. Look around you, be aware of your surroundings, the sky, the trees, be aware of nature.
2. Breathe, then breathe again, slow deliberate breaths.  Let go of any tension.
3. Look at others around you, smile say hello, speak to people face to face.
4. Switch off your phones, look at email twice a day.
5. Sign up for the ‘Free Your Mind – Live Your Life’ free stress-busting elearning course, sign up is at the top left hand side of this page.

Sue Bown

Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

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What would you tell your 16 year old self.  What important snippets of experience would have help if the you of now could send a message to the you of then?  What would you change?  What would you do instead?  Or would you even have listened?

For my recent birthday, I was given a copy of a wonderful new book called ‘Dear Me – A letter to my sixteen-year-old self’ it’s edited by Joseph Galliano, with a forward written by Sir Elton John.  It’s a compilation of letters written by famous people, such as Paul O’Grady, Emma Thompson, Jonathan Ross, Yoko Ono, Will Young, Stephen Fry and many more.  Each letter, all with a different approach,  contain wonderful advice that we probably all wish we could take nowThis book has made me smile, made me laugh, made me cry and best of all made me think.

So what would I tell my 16 year old self.  I’d tell myself to enjoy time with my parents, they aren’t around for ever.  I’d tell myself never to go on a diet, they are a bad habit to rely on. (An Aunt told me this when I was 13 and I was miffed she even mentioned it!).  I’d tell myself to be more positive and more confident in the choices I made.  And to have fun and be happy!

What would you write in a letter to your sixteen-year-old self?  I’d love to hear your thoughts.

PS This book makes a perfect Christmas present.

Sue Bown

Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

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