It’s back to school time!  I remember it well; the sweet heavy smell of Autumn in the air, the shiny new Clarks shoes (how I hated them!), the three sizes too big blazer and the disillusioned feeling of wishing the holidays could go on forever.  It’s a familiar feeling as September begins.

It’s time to get refocused.  If you’re running a business, it’s a very important time to make these last four months of 2011 count.  What needs to happen?  It’s highly likely that your answer will be along the lines of make more sales, get more clients and earn more money.  With the tough financial situation continuing, if you are struggling to make sales or convert sales leads into customers  it’s time to get focused and hone those sales skills.

I have recently interviewed sales expert Dylis Guyan, of www.IncreaseYourSalesIn30Days.com Dylis is a power-house of sales and an expert in her field.  In the interview she shares her top tips on getting focused and making more sales.

This exclusive free interview is packed with valuable information and Dylis gives a step by step guide on how to stop struggling to make sales and instead hit your sales targets.   So ask yourself the following questions.

Are you struggling…..

• To deal with the “Financial Crisis” and the impact it is having on your sales?
• To find the type of customers you want to see you?
• To convince your customers that your product/service is the best?
• To hit your Sales Target.
• Do you have a team or teams struggling to meet Sales Targets

Register below to receive your free copy (I am giving the first 50 copies away for free, after that I will be charging for this)

 

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Sue Bown

Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

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You’re a small business owner, maybe you’re just starting up.  Knowing how to identify your target market is vital to help you be most efficient in selling and marketing your product.

I’m going to tell you a tale, a crusty old tale:

“Simple Simon
Met a pie man going to a fair
Simple Simon said to the pie man
Let me see your wares”

How often does that happen?  Potential clients walk up to you in the street and ask about your business and buy from you on the spot, maybe if you’re selling Mars Bars or Coca Cola or umbrellas on a rainy day.

Just imagine in a perfect world, in a perfect economy people would come to you and ask to buy from you, take moment to decide and then buy.  How great and easy does that sound?  As a small business owner, is that what you’d want and aspire to? 

It is possible that if everyone did come to you to buy, you would find it tricky to provide a service to all these people.  Could you work with everyone?  Do you have the time to work with everyone?   I imagine, the answer to the question is probably ‘no’?

Reality is that whilst there’s lots of people out there – you only need a few – a small group of people who really want your product.  So you must narrow down your focus, really pinpoint exactly who will buy from you. 

Our pie man in the story is selling apple pies, so he is looking for people who like apple pies, he doesn’t want people who like meat pies.  Simple Simon wants to buy an apple pie so that’s good, people who like Apple Pies are the perfect customers.  That’s his niche market.  What about customers who want to buy meat pies?
 
That’s why you need to find out who, and when I say who I mean ‘exactly’ who.  You must be very precise.

Steps to identify your target market
1. Ask yourself ‘Who’ are my target market?.  Write a list of who they are.

2. What are their needs.  How can I help them?

3 What are their concerns.  What can I improve for them?

4. What are their desires.  What can I give them?

5. What are their barriers. What’s stopping them buying from you?

6. What are their worries?  Why might they not buy from you?

The results of these questions will lead you to the beginnings of a marketing plan.

“Says the pie man to Simple Simon,
Show me first your penny;
Says Simple Simon to the pie man,
Indeed I have not any.”

That’s another link in the chain….sales……find out if they can afford you. 

About the Author: Sue Bown: Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

Twitter @thecoachingzone
Facebook: http://www.facebook.com/TheCoachingZone

Other blog posts:

Would you buy more time?

Sue Bown

Works with businesses and individuals to get better results, more efficiency, less stress AND more success. I play golf too, especially in the sun!

Website - Twitter - Facebook - More Posts